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WorldSkills São Paulo 2015 signs sponsorship agreement with Samsung

16 April 2015

Simon Bartley, President of WorldSkills; Dr. Ji Oh Song, Executive Vice President of Samsung;and Rafael Lucchesi, General Director of SENAI.

Yesterday (15 April 2015), the Executive Vice President of Samsung, Dr. Ji Oh Song, visited Brazil with the exclusive purpose of signing a sponsorship agreement for the world's largest professional education event, WorldSkills Competition, to be held in August for the first time in Brazil. The President of WorldSkills, Simon Bartley, and the General Director of SENAI, Rafael Lucchesi, were also present.

Professional skills education is a topic with increasing importance, focused on the future of the youth in developed and emerging countries, as well as decisive for public policies geared towards sustainable development. As a global company, Samsung inspires the world and leads a differentiated strategic vision in regards to this major educational agenda, shaping the future with ideas and transformational technology that contributes to the permanent challenges faced by WorldSkills, to continue connecting with its target audience and demonstrating the importance of professional education to build the future.

The Executive Vice President of Samsung, Dr. Ji Oh Song, explained how this partnership contributes to the company: "We don´t only manufacture quality products, but also want to be a respected company that helps the global society. In order to achieve this goal, supporting professional education is very important, because we can make our global youth feel happy about planning their future. We want to promote hope and make them dream about the future, supporting the professional education system".

Rafael Lucchesi, General Director of SENAI, highlighted this partnership as an important example, as more and more companies are involved in social responsibility efforts. "Samsung transmits their belief in the future and in work, and WorldSkills is probably the best expression of all of that", says the executive.

Simon Bartley, President of WorldSkills, mentioned that Samsung is one of the global partners for the Competition, and probably the most recognized by people around the world, not only in the industry and market, but also by the general public. "We believe that it is very important for WorldSkills to be associated with such brands. We are very happy with the agreement between WorldSkills São Paulo 2015, WorldSkills International and Samsung. It is very gratifying for all of us."

WorldSkills São Paulo 2015, the 43rd WorldSkills Competition, will take place from 11-16 August 2015, at the Anhembi Park, in São Paulo, and a great part of its exposure is associated with Samsung. As the Overall Event Presenter, the Korean multinational signed a contract with the right to several specific actions on-site as well as external communication opportunities. Some of the benefits granted, include the greatest brand exposure opportunity in the entire event; an exclusive stand with an approximate 500 m2 area; Special participation in the Opening and Closing Ceremonies, held at the Ibirapuera Gymnasium; as well as other visibility opportunities.

A partnership between the National Service for Industrial Training (SENAI) and WorldSkills International will be responsible for organizing the event, with the objective of developing and introducing professional skills education even more in Brazil, through competitions between technical course students from more than sixty countries. Over 1,233 Competitors are expected, divided into fifty different skills related to technical professions. The estimated public for the event is more than 250,000 people.

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Press Team

Brazil press contacts
Karina Brandford: +55(11) 7850-8269 / ID. 80*848
Marina Figueira: +55(11) 7741-0991 / ID. 80*180636
Lívia Nolla: +55(11) 7850-7232 / ID. 80*1148
Gustavo Silva: +55(11) 7850-8948 / ID. 80*1065

International press contact
Laura London, Communications Manager, WorldSkills International

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